I wanted my first incarnation in WE to address the issue of fashion. One which married the pursuit of beauty not from the appreciation of its outer integument, but one which revealed inner machinations as ‘inspired by women’ — a true reflection of women’s empowerment in its intrinsically beautiful and absolutely authentic articulation.
I had the privilege of being behind the scenes of a photo shoot in a most “Enchanted Garden”, where some women of consequence, for want of a better expression, congregated to be pampered and prepped to be photographed for a campaign — women empowering women. A most unlikely group unintentionally gathered and conversed, quite unpromptedly, on the widest range of topics. Ramona Ramdial, Ria Rambally, Nicole Dyer-Griffith, Dr Rachael Eckel, Dr Sabrina Ramkisson-Deonarine and Kate Ng-See-Quan, to name a few. For these were only some of the impressive women co-opted by fashion designer Neha Karina Dawar to endorse her call to women’s empowerment.
Neha had always been inspired by success stories of women, being a victim of bullying, before she chased her dream of becoming a fashion designer while earning her distinctions in other favourite fields of marketing, performing arts and styling. Her love for the arts, Caribbean culture and her family ties in India led to her establishing the brand Neha Karina, four years ago, defining a Caribbean-Indian luxury aesthetic that is unmistakably her trademark.
Influenced by international brands Chanel and Dior and renowned Indian labels Sabyasachi and Manish Malhotra, she has added a new template to Indo-Caribbean style referencing our earth, the natural surroundings, plant colour, our history and our unique culture as her inspiration. She sees her role as a designer as one of accentuating the beauty and creating harmony. This balance shows in her campaign subtitled “balance for better” where she utilizes successful women of all cultures, breaking any barriers of ethnic myopia in terms of styling only Indian women in Indian infused wear.
Her mission is: “Let’s change the judgment factor and create success!” She vows, “Let’s show the world that we are successful women inspiring other successful women, in spite of creed, race or class!”